My friends know that I'm not a fan of QR (Quick Response) codes. By the time I see a QR code, determine if I want to scan it, open my mobile phone, open the application to scan the code… and actually scan it – I could have typed a web address in. I also think they're ugly… yea, I said it!
It appears that QR code adoption is quite a challenge. 58% of those surveyed weren't familiar with QR codes. 25% of those surveyed didn't even know what they were! In the defense of QR codes, it's not all bad news. People will use QR codes when they're expecting a discount and other industries are utilizing them to effectively retrieve data.
A few of the examples I've seen that I thought were good uses of a QR Codes:
- At a restaurant in Atlanta, the menu utilized QR codes for the reader to look up additional nutritional information abou the menu online.
- At a Webtrends conference, cameras were set up at each conference session to capture the visitor badge information. This allowed the team to identify which sessions were most popular.
- Sending coupons via email to recipients. However, barcodes work just as well as QR codes. And barcode scanners are more prevalent in retail establishments.
What useful implementations have you seen for utilizing QR codes?
I also think we're on the verge of utilizing scan and recognition technologies far more advanced than QR codes.