The seeds of innovation planted by Venture Studio High Alpha continue to bear fruit with applications that intelligently move businesses forward. In full disclosure, I’m a minor investor in Octiv, one of the companies in their growing portfolio. I wish I were in a position to invest in more… including newly launched Quantifi!
Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.
In his launch announcement, CEO and Founder R.J. Talyor provided the key advantages of Quantifi, including.
- Accelerating digital marketing discovery across platforms, audience and creative through smart automation
- Increasing speed from learning to results with continuous experimentation
- Coaching marketers through every step of the process, based on AI-powered recommendations and the Constellation Data Co-Op.
With experimentation at its core, Quantifi takes the guesswork out of digital advertising and enables the discovery of a marketing formula at scale to learn exact audience targeting segments, creative options and channels working for a business. I was able to preview the platform pre-launch with R. J. Talyor, and was dazzled by its chat-style workflow to set up your ad experiments.
Through insights and recommended next steps, Quantifi coaches through experiments with the backing of data from thousands of experiences.
Quantifi is also the owner and operator behind digital marketing experiments publication, The New New Thing, where digital marketing leaders can find news, interviews, podcasts and op-eds with industry leaders on marketing R&D and experimentation. The New New Thing is recorded at DK New Media’s Indianapolis Podcast Studio!