rappitt

Content Marketing Marketing & Sales Videos

Time to Rap About Your Business (Don’t Miss Mine)

Douglas Karr Thursday, March 12, 2015

0 1 minute read

It started with a Tweet…

Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @douglaskarr #rappitt http://t.co/gVR64opiLM

— Rapp Itt (@rappittmusic) March 10, 2015

To say I was blown away is an understatement. I couldn’t stop laughing at how well this rap was written and I was researched by someone I had never met. That someone was Dan Stokes.

Dan started Rappitt.com and being a financially strapped startup, was looking for unique ways to get the word (get it?) out about their business. They found the Martech Zone and after looking me up decided I’d be a great target.

I love it… gorilla marketing and influencer marketing all rapped up in a tweet. (I did it again). Here’s Dan’s story:

I developed a passion for music, and specifically rapping, 15 years ago. As my passion for music grew, I realized that I wanted to make this a career choice…with a twist. At Rappitt.com, we truly feel like we have created and perfected our craft, the result is a product that creates custom happiness and awareness for all occasions. I have made 100’s of these videos for friends, colleagues, and businessmen alike over the years.

Dan’s pricing is beyond fair for this kind of creativity and the end video is just an added bonus. You know you want a rap song about your social profile or your business don’t you?

Hopefully, Dan gets some orders from you folks for his great strategy. Let’s prove that this type of influencer marketing works!

Douglas Karr Thursday, March 12, 2015

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge