ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape mode, I just delete them. However, when I get to an email that has great fonts and a clean layout, I often spend some time and scroll through it.
ReachMail brings you our Infographic on what to avoid on mobile campaigns 7 Ways to Run an Unsuccessful Mobile Email Campaign.
Behaviors have changed with mobile email and its time that email marketers incorporated best practices for ensuring their emails were readable, relevant, and valued by their subscribers. Regardless of how tiny it is, I still seem to find the unsubscribe button on my mobile device when the email doesn't meet my expectations.