When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a day, with 18% leading to a purchase
According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%. NewsCred
3 types of personalization that you can incorporate to increase click-through rate, engagement, and conversions with every prospect that you may be overlooking:
- Location – Create advertising and promotions based off of the user location.
- Traffic – Provide real-time traffic data to route your prospect to the most convenient location.
- Weather – work with weather APIs to align your marketing with upcoming weather or weather alerts.
Dynamic advertising, dynamic web content, dynamic email content, email alerts, and mobile alerts can all be deployed to accommodate this readily available data.