Analytics & Testing, Big Data, Data, , , Technology

Big Data and Marketing: Big Problem or Big Opportunity?

Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many more via the web and new social media sites that seem to spring up every day.

Big data presents both a challenge and an opportunity for marketers trying to connect and engage with customers. This enormous volume and variety of data held in disparate structured, semi-structured and unstructured sources about customers and their purchasing behaviors, preferences, likes and dislikes must be managed and used to continue the dialogue.

To succeed, your dialogue must be timely and relevant to your customers. But you can only be relevant if you know who the person is, which requires an ability to do identity resolution among all the permissible information available. Then, you can derive the insight you need to personalize your message and take timely action.

The problem is that many marketing automation and campaign management platforms are simply not equipped to collect and sift through this mountain of information to determine what’s relevant, and use that information to create and maintain a dialogue with the customer. Furthermore, some platforms don’t offer a single point of control to manage the dialogue simultaneously across channels.

The RedPoint Convergent Marketing Platform™ was built from the ground up to enable marketers to solve this big data problem and foster an always-on, real-time dialogue.

The RedPoint Convergent Marketing Platform provides a 360 degree customer view by rapidly capturing, cleansing, resolving identities and integrating customer data from all sources, including physical, ecommerce, mobile, and social data domains like Facebook and Twitter. Armed with a complete picture of each customer, RedPoint’s campaign management and execution tools allow marketers to implement more effective, cross-channel marketing campaigns at a much lower cost, and up to 75% faster than existing approaches.

RedPoint’s campaign management and execution tools allow marketers to implement more effective, cross-channel marketing campaigns at a much lower cost, and up to 75% faster than existing approaches:
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RedPoint Global’s technology can accommodate today’s massive data flow and is architected to scale for the future of big data, which will include even more data streams from mobile devices, connected devices and the further expansion of online social networking. The Convergent Marketing Platform’s architecture is extensible and can be connected to any system, anywhere and process data in any format, cadence or structure.

The RedPoint Convergent Marketing Platform provides a 360 degree customer view by rapidly capturing, cleansing, resolving identities and integrating customer data from all sources, including physical, ecommerce, mobile, and social data domains like Facebook and Twitter:
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Marketing and selling to customers today creates massive amounts of structured, semi-structured and unstructured data, and there is little doubt this trend will accelerate. RedPoint Global is tackling this marketing big data problem head-on, enabling marketers to leverage customer data effectively to develop campaigns that reach the right audiences at the right time.

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