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Referral Factory: Launch and Run Your Own Referral Marketing Program

Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation carries a ton of weight. It’s no wonder that referred customers buy sooner, spend more, and refer other friends:

  • 92% of consumers trust referrals from people they know.
  • People are 4x more likely to make a purchase when referred by a friend.
  • Referral loops can lower your cost per acquisition by up to 34%

The difficulty, of course, is how to track those referrals through to a conversion. In our online world, referrals can be tracked using a unique link. Having a system that distributes those links and tracks each of those referrals.

Referral Factory is a referral marketing platform that provides your company with a self-service, simple, and complete referral marketing solution:

Referral Factory - Referral Marketing Software (No Code)

Don’t worry about signing up and having to design and build out yet another platform. Referral Factory comes with hundreds of pre-built, mobile-ready landing pages that are unique or mimic the referral pages of proven brands. You can customize all the images, logos, copy, and rewards on each of those templates.

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Once your referral marketing campaign is built, you can manually add users via the dashboard, or prompt users to get their referral links in multiple ways:

  • Via unique distributed links for each referrer
  • Via a QR code for each referrer
  • Via an embedded referral program on your website

Your reporting in Referral Factory enables you to keep a close eye on the growth of your referral program so that you’re always aware of who your top referrers are. You can access your data via the dashboard or send it off through a webhook – you can also export your data at any time as a CSV file.

Referral Factory currently integrates with HubSpot and is adding Salesforce, Intercom, Shopify, and WooCommerce with an API coming soon.

Try Referral Factory For Free

Disclosure: I’m using a referral link built by Referral Factory throughout this article.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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