Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there's typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized.
It's one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There's another problem with most content creation, too, though… we don't convert and repurpose the content to drive additional response through other mediums.
When we're working with clients, we will often take a popular blog post and then work it into an infographic, then an infographic into a whitepaper, then a whitepaper into a webinar… on and on. The process works fantastic because we already know that the content is popular… so the risk and expense of repurposing it is reduced. Not to mention that organic content has a far greater ROI than having to acquire leads through advertising.
But… finding the time and talent to create and repurpose assets is a challenge for every marketing team. Imagine if you had a service that could design and extend your optimized content to social media daily for you…
Repurpose House is a service that transforms your existing blog, video, or podcast content into custom designs that are optimized for sharing on Twitter, Facebook, Instagram, Youtube, and LinkedIn.
You are paired with dedicated content designers, curators, and social media schedulers to post custom-designed and captioned video and audiograms, image quotes, and thumbnails that are formatted for social feeds, stories, and Youtube. Features of Repurpose House:
- Optimization – assets are captioned and sized appropriately for all platforms.
- Branded – image and video content is consistently branded with agreed-upon templates that look fantastic.
- Flat rate – one price, every month, is applied based on how much content you want to be repurposed and posted.
- Fast delivery – submit a request by 5 PM and receive an asset by the morning!
Log in, start a ticket, give your Content Hacker some info, the link to your video/audio or up to 100 words of text from a blog post, and tada – you can receive up to 9 assets per request!
Repurpose House Examples
Here are some great examples of how their service develops outstanding, branded, and optimized content… including video memes, audiograms, and image quotes:
Built from your existing video content, Repurpose House adds a title and readable captions (great since many people have their volume silenced):
Designed from a text snippet from a blog post or article, these videos are fantastic for driving sales and leads from social media back to your site.
Audiograms are videos that are produced from a quote coming from your podcast to drive people to subscribe and listen.
Design a great image using a quote from your article, video, or podcast to drive additional awareness via social media channels.
Clients of Repurpose House are seeing increases in site sessions of 138% and leads by 300%… without spending a dollar on advertising. All by repurposing your existing content and sharing it on social media channels strategically.
Disclosure: I am an affiliate of Repurpose House.