Content Marketing

Who’s Twittering You?

twitterOn my feed this morning, up popped a post that caught my attention, How to setup a Twitter listening post. Once I clicked through to the post, though, I was disappointed because there was actually no details on setting up an actual listener. Instead, I was simply met with a post on how to setup a Twitter account.

Setting up a Twitter account doesn’t provide you any insight into what folks are actually saying about you, your brand, products or company. It only provides a means for folks to communicate with you through this unique medium.

How to Set Up Micro-Blog Listeners

To actually set up a ‘listener’, you can simply go to Google and search for the term you’re looking for (this twitter example shows a search for “microsoft ad” to twitter):

site:twitter.com "microsoft ad"

For Friendfeed:

site:friendfeed.com "microsoft ad"

If you’d like to take a step further and actually react to folks communicating about you, your product, or your brand, set up a Google Alert to email you as it happens. As a marketing or reputation manager, I might even set up a text alert with Google Alerts and I would respond directly to the tweet.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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