Content Marketing, Technology

Resort Publications Launched!

After a few weeks of no sleep and lots of hours, I’ve launched Resort Publications with a friend of mine, Chris Baggott. The idea is something that Chris thought of but I’ve been spoken about in many of my blog entries. Topical and regional web logging (blogging) continues to be on the upswing. The internet is kind of like looking out in space… the room for additional sites is infinite and growing faster and faster. As the web continues to grow, search engines must get more complex and sites must fight harder and harder for attention.

I believe the answer to this is concentrating attention through self-publication. Blogs are the perfect answer to this because they are personalized. The metaphor I continue to use with people is that it’s the difference between putting a sign out in front of your store or going out and saying hello. Most web sites are just ‘signage’. They don’t allow folks to get to see the people or the story behind a site. Blogs allow you to speak to folks and allow them to speak back.

Resort Publications brings all of these aspects together in a single site. It’s topical (Resorts). It’s regional (categorized by country and location). And it’s personal… written by the folks who own the resort or by the people that have visited there. We hope the end result is a very popular free site.

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