As your brand becomes an authority online, it’s not expected that you rewrite and publish every piece of news that’s published out there. In fact, many sites and resources have much more authority than your brand. Since they did such a fantastic job, sharing their articles will help build your credibility and authority online.
Of course, what would be even more beneficial is the ability for you to drive traffic to their article and then provide a call-to-action that drives prospects back to your offer. With RetargetLinks, that’s precisely what you can do with retargeted banner ads. RetargetLinks invented link retargeting and patented their technology, so they’re the only company to offer this service.
RetargetLinks offers an all in one platform for those that like simplicity: after creating the short links, users can drag and drop their banner ads and manage the ad display campaign from the system’s dashboard.
If you already have a Facebook, LinkedIn or Twitter pixel, you can also use the system for free (you will have to run the ad campaign on their side). They also allow you to use your own branded URL for free.
This is absolutely ingenius, enabling you to share links via email, social, or even through Google Adwords, to a site that helps you drive home the information that would encourage readers to click through on your link. Not only that, you get to tailor the advertisement with absolute precision!
Marketers can utilize retargetLinks for:
- Content retargeting – find an article that reaches your target audience, share that article, and place an advertisement in that article and dozens more for about two weeks.
- Email retargeting – share articles in your email to third-party sites, and place advertisements on that article and dozens more for two weeks.
- Social media retargeting – share news and information on your social channel, and then drive leads back to you with advertisements on those sites.
- Search retargeting – retarget all those that click on your Google Adwords with banner ads for about two weeks after they click on your Google Adword.
They’ve also released a Chrome Extension to allow marketers to shorten links directly into Hootsuite, Buffer, Facebook, Twitter etc. without having to go to RetargetLinks each time.
RetargetLinks displays ads through all major exchanges, including Google, Rubicon Project, Pubmatic, OpenX, BrightRoll, Pulsepoint, millennialmedia, Aerserv, Adap.tv, LiveRail, mopub, and AppNexus. No subscription is necessary, only pay for the ads you run at $8 CPM ($8 per 1,000 ads).