Content MarketingMarketing & Sales VideosMarketing Tools

Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling

Because our clients are highly technical, it’s often difficult for us to find creative and knowledgeable writers. Over time, as have our writers, we grew weary of rewrites, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or dial them in – and record a few podcasts. We also recorded the interviews on video. We then send the audio and video out for transcription and captioning. We then provide the transcription to our writers, who combine them into topical articles we publish on the clients’ blogs or submit to a third-party industry site.


We’re using Rev, which is recommended by a fantastic video company we work with, Train 918. Prices are affordable, the turnaround is incredible, and the transcription quality has been top-notch.

As we push our clients into more and more videos, we also want to caption the video in real-time since so many platforms will preview the video without playing the audio. Rev provides this service as well. Rev offers the following services:

  • Audio Transcription – a team of transcriptionists takes your audio recordings and transcribes them to 99% accuracy. Upload your files via the web or iPhone Transcription App, and get a complete transcript within 12 hours. People, not speech recognition software, do transcriptions to capture more of the nuance and at a higher accuracy than software. Rev can handle nearly any audio format (including MP3, AIFF, M4A, VOB, AMR, and WAV).
  • Video Transcription – a team of transcriptionists takes your video recording and transcribes them to 99% accuracy. Upload your files via the web, and get a complete transcript within 12 hours. Rev video professionals manually transcribe your video’s verbal and important non-verbal aspects and align the phrases to screen times. Rev can handle nearly any type of video format (including MP4, WMV, M4A, MOV, AVI, VOB, AMR, WMA, and OGG).  Rev also has integrations with YouTube and Kaltura.
  • Video Caption – All caption files are FCC and ADA-compliant and meet Section 508 requirements. Captions are in compliance with Apple, Amazon, Netflix, Hulu and other standards. Submit your video file, a link to your video stored (online video platform, FTP, Dropbox, etc.), or integrate with their API. You will receive a captions file that you can use immediately, upload to your online platform of choice (e.g. Vimeo, Wistia), or load into your video editing software (e.g. Adobe Premiere Pro, Apple Final Cut Pro). Customers may select among many captions file formats (all at no additional charge), including:
    • SubRip (.srt)
    • Scenarist (.scc)
    • MacCaption (.mcc)
    • Timed Text (.ttml)
    • Quicktime Timed Text (.qt.txt)
    • Transcript (.txt)
    • WebVTT (.vtt)
    • DFXP (.dfxp)
    • Cheetah .CAP (.cap)
    • Spruce Subtitle File (.stl)
    • Avid DS Subtitle File (.txt)
    • Facebook ready SubRip (.srt)
    • XML (.xml)
  • Translated Video Subtitle – Rev creates foreign language subtitle files for videos. Their professional translators use customer-approved master caption files and your video to create a subtitle file in various languages and formats. By default, Rev subtitle files are also FCC and ADA compliant. Translation languages include Arabic, Bulgarian, Cantonese, Chinese (traditional & simplified), Czech, Danish, Dutch, Farsi, French, Georgian, German, Greek, Hebrew, Hindi, Hungarian, Italian, Indonesian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Slovak, Spanish (European, Latin America, American Hispanic), Swedish, Tagalog, Thai. Turkish, Ukrainian, and Vietnamese.

Rev frequently captions videos for online learning, training, commercials, marketing materials, feature films, independent films, and almost any other type of recording. Rev can transcribe meeting notes, focus groups, market research, thesis interviews, experimental data, podcasts, video footage, and almost any other type of recording. Audio and video captions cost $1.00 per video minute, have 99% accuracy, and have a 24-hour turnaround with a 100% guarantee.

Try Rev Today!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button