, Technology

Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to multiply sales.

Reward Dragon uniquely combines client testimonials, social sharing, and referral rewards to drive more revenue to their door. It’s a simple process:

  1. Invite – Businesses use Reward Dragon to send a personal invitation to clients asking them to write a short testimonial.
  2. Display – Once approved by the business, client endorsements automatically display on their website via the Reward Dragon widget, and on their Testimonial Gallery page at Reward Dragon.
  3. Share. Clients can share the business on social media using their personal referral code. Friends can request a savings coupon.
  4. Reward. When friends make their first purchase, the person that made the referral earns reward points.

Attached are three screen shots from Reward Dragon member, Puptown Indy. They provide dog grooming, boarding, and training services. Puptown offers new clients $25 off a grooming or day care / overnight stay. For each redeemed referral, the client then earns $5 off their next purchase and Puptown donates $5 to the Hamilton County Humane Society.

Puptown reports that the coupon redemption rate of new clients is higher than other forms of advertising they’ve used, and that those clients are making repeat purchases.

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