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Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business

I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI:

  1. Research: We utilize SEO platforms like Semrush to identify gaps in our clients’ content libraries that drive organic traffic and are found on competitor sites.
  2. Prepare: We utilize generative AI tools to write a framework for the article. This is a collaboration between our staff and multiple AI platforms to ensure the article is comprehensive… asking for statistics, key sections, and including any client differentiators. Often, this requires hours of crafting the article’s voice. It’s important to note that some tools, like ChatGPT, don’t have current data – so you may need to dig into search results, industry sites, or other resources to find the latest data.
  3. Write: We utilize AI writing tools to produce each section, significantly editing them with human intervention to ensure it flows well and drives home the article’s point.
  4. Compare: We compare the article to competing articles that rank well on search engines to incorporate anything missing – subheadings, bullet points, statistics, images, videos, testimonials, etc.
  5. Edit: Utilizing Grammarly, we ensure no content is plagiarized and the voice of the article is optimized for the brand, target audience, and call to action (CTA).
  6. Publish: We get the article approved by the client, and we publish and promote the article.
  7. Optimize: We observe rankings with close attention to conversions and adjust the article accordingly.

As you can see, we don’t use AI writers to write articles. We collaborate with AI to research and develop articles. You should hardly expect an AI writer to fully understand your target audience, content, and client (or your own business) with a few prompts. It takes quite a bit of effort. Reword is a tool that takes a lot of this process and incorporates it into a single platform.

Reword: Ethical Collaborative AI Writing

Without AI, crafting exceptional articles that captivate readers and perform well in search rankings can be daunting. Thankfully, Reword is here to revolutionize your content creation process. By harnessing the power of AI and collaboration, Reword empowers businesses to produce outstanding articles that engage readers and adhere to ethical standards.

Reword offers a range of benefits to businesses:

  • An Ambassador program, where you can join a community of talented writers, editors, and content creators, gaining access to expertise and inspiration.
  • An AI-powered editor that generates novel content ideas based on your audience’s interests.
  • Integrated research capabilities that bring cited insights directly to your writers, empowering them to become subject matter experts.
  • Reader intent optimization, ensuring your content is tailored to your audience’s needs rather than solely focusing on keywords.
  • AI augmentation that allows you to collaborate with an AI trained on your own published articles, maintaining the integrity of your writing while benefiting from automation.
  • Intelligent internal linking suggestions based on your words enhance your articles’ flow and coherence.
  • Reword’s AI assistant offers insightful comments, offering actionable advice to improve your writing and level up your content.
  • Quick correction of readability and grammar mistakes, saving you time on manual proofreading and editing.
  • Empowerment of your entire team through individual AI assistants, fostering creativity, efficiency, and collective growth.
  • Seamless integration with existing content management systems (CMS) for a smooth and streamlined content creation process.

Reword incorporates all the stages I discussed above in a single platform. It enables businesses to produce high-quality articles that engage readers while adhering to ethical standards.

With flexible pricing, the Ambassador program, AI-powered content generation, integrated research, reader intent optimization, AI augmentation, intelligent internal linking, insightful comments, quick error correction, team empowerment, and CMS integration, Reword empowers businesses to unlock their full potential in content creation.

Say goodbye to writer’s block and hello to exceptional articles with Reword.

Start Writing For Free With Reword

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
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