I hate to say it, but I told you so! 2012 is the year of rich snippets. Don’t believe me? How about if Google admitted it and the Wall Street Journal writes about it: Google Gives Search a Refresh. Forget Panda folks, it’s got nothing on this. If you’re blind to it, Google search engine results pages are becoming living, breathing, dynamic, personalized pages for you to find the information you need.
If your company, your vendors, and your content don’t take advantage of rich snippets, you’re going to be left in the dirt. Don’t say I didn’t tell you so! If your SEO firm isn’t screaming at you to implement them – you need to find a new SEO firm. Rich snippets are not only enhancing search, they’re also impacting click-through rates more than ever imagined.
With the advent of AI & machine learning, businesses can now adapt to changing customer expectations faster to deliver experiences that make customers feel understood and drive sales at the same time.