With years of social media marketing behind us, I’m always surprised when I go to share a page on Facebook and the image, title and text isn’t optimized for sharing. I will literally avoid tools when they don’t play with social media well. Social media continues to be our echo engine for the content that we produce but we know that it has to look great otherwise fans and followers will skip clicking through.
I realize that many companies simply don’t have the luxury of swapping content management systems, or even access and knowledge to do so if they had it. That’s when tools like Riddle come in handy. Riddle was launched to make life easier for social creators – with the ability to create, share and measure the impact of your social content through a simple, intuitive dashboard.
You can see an example of the automobile logo infographic we shared.
Any of Riddle’s content (like that custom commenticle) can be embedded in your page with just a click with some SEO-friendly HTML. The other benefit? Once it’s embedded – any time you or your users share it, all the viral traffic comes right back to you, and not Riddle.com. To embed, just click on the “…” in the top corner of any Riddle content, and copy/paste the HTML code into your page or post. Here’s the code for our example.
Creating your social content for optimized sharing is simple, even on a mobile device as seen in this video.
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.