Analytics & Testing Search Marketing Social Media & Influencer Marketing

RivalIQ: Competitor Social Media and SEO Analytics

Douglas Karr Thursday, July 9, 2015

2 1 minute read

RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research.

RivalIQ - Social Mentions

RivalIQ provides the following search engine and social media analysis for digital marketers:

Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking for your entire landscape.
Facebook Analytics – track every post – and the competition’s posts, too. See who gets the most Likes, Comments, and Shares. Plus, dive into Facebook Insights data.
Instagram Analytics – track your landscape’s Insta engagement. See what posts get the most engagement and what Instagram marketing techniques your competition is trying.
Google+ Analytics – track every post, +1, comment, and share to make sure you know what your competitors are up to on Google+.

RivalIQ Reports

YouTube Analytics – Views, comments, subscribers, and more. All your YouTube metrics, and your competitors.
SEO Analytics – actionable organic search insights with great data on external links and keyword rankings.
SEM Analytics – with competitive SEM data, track which of your competitors is advertising and see their spend.

cross-channel

Douglas Karr Thursday, July 9, 2015

2 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

2 Comments

Philip Green says:

Monday, July 13, 2015 at 8:49 AM

Interesting tool, will try it in near future. Great that you shared the information. I wonder if it can perform all tasks which we can get out of ahrefs.com ?

Reply
1. Douglas Karr says:
  
  Wednesday, July 15, 2015 at 4:48 PM
  
  I’ve not made a direct analysis of the features.
  
  Reply

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge