We use a ton of royalty-free stock photos. From our sites, blog posts, whitepapers, as well as all of the content we produce for clients, our stock photo bill was hundreds of dollars a month. It seemed like as soon as I filled the account, it would be empty within a week or so. We paid some hefty prices with a well-known stock photo site.
What is Royalty-Free
Royalty-free, or RF images, allow limited usage of images without the need to pay for each use. For instance, if we purchase a royalty-free image for our site, we can use it over and over on our site and in our collateral (depending on the vendor). However, we can’t resell or use it for our client. And if we use it for our client, we can’t also use it for our own collateral. Be very careful in reading the fine print on usage! Some are exclusively for non-commercial use, others may have times or number of uses limited.
How much do Royalty-Free Stock Photos Cost?
There’s a wide range of costs for stock photos and most platforms work on a point system. You really need to translate the credits to dollars. Some are a few pennies, depending on size of the image… others can be several dollars per image. And still others are a cost per image per use!
We didn’t mind paying as much as we did because we knew how critical imagery was to everything we were doing. People vastly underestimate the impact that a beautiful image has on the message they’re trying to communicate. And people that use Google Image Search and depend on its royalty-free search are asking for trouble! Many times an image is misused and Google Image Search discovers it from the misuse site, showing that it’s royalty-free when it’s not.
It’s true… a picture is worth a thousand words
We live in a visual world. So if you’re willing to pay hundreds of dollars for content, investing in a beautiful image is a no-brainer! And DepositPhotos just added a Reverse Image tool to their mix!
It wasn’t until the team at Depositphotos contacted me about our blog and our use of stock photos that I realized we were spending far more money than we could have. Depositphotos is now our sponsor and supplying our stock photos to MarTech and our agency. While that’s an incredible deal for us, the pricing for you is amazing as well!
For as low as $39 per month, you can use up to 5 royalty-free stock images every day from Depositphotos! That’s an incredible price and good for the average business that’s producing blog posts, whitepapers, case studies, call-to-actions, web designs and landing pages! Add a royalty-free stock photo to your message and you’ll see how improved your results will be!
Disclosure: We’re using our affiliate link for DepositPhotos in this post!
Carroll leveraged Personify's Small World Community to build an online community with powerful gamification, personalization and reporting to support engagement and measured results, and this has translated to a 30% increase in yield rate for the 2018 semester.