A/B Testing, Analytics & Testing, Content Marketing, Demand Generation, , , Instagram Marketing, LinkedIn Marketing, Marketing Automation, Marketing Infographics, Publishing, , ,

What is Direct Response Copywriting? How to Write Copy that Converts

The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,

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Artificial Intelligence, Chat Bots, Demand Generation, Marketing Tools, Sales Enablement

How to Implement a Chatbot for Your Business

Chatbots, those computer programs that mimic human conversation using artificial intelligence, are transforming the way people interact with the Internet. It’s not surprising that chat apps are considered the new browsers and chatbots, the new websites. Siri, Alexa, Google Now, and Cortana are all examples of chatbots. And Facebook has opened up Messenger, making it not merely an app but a platform upon which developers can build an entire bot ecosystem. Chatbots are designed to be the ultimate virtual assistant, helping you accomplish tasks ranging from answering questions, getting driving directions, turning up the thermostat

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Content Marketing, Demand Generation, , Marketing Automation, Marketing Infographics, Publishing

Maximize Your Inbound Marketing with this Lead Generation Checklist

We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the lead generation focus of an inbound marketing strategy. While marketing automation software undoubtedly doubles the chance of marketers to generate more and better leads, and twice as more effective at communicating with their prospects, there

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Demand Generation, Ecommerce and Retail, , Marketing Automation, WordPress

ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build striking, mobile responsive email campaigns. They’re extensive tool includes triggers, contact management, image editor, birthday campaigns, bounce management, user permissions, reports & analytics, domain keys & sender ID, compliance with anti-spam laws, multiple subject lines,

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