The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business

The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026, it is making it easier for brands to subscribe to services without a need to

Smarketing: Aligning Your B2B Sales & Marketing Teams

With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’? Smarketing unifies your sales force and marketing teams. It focuses on aligning goals and missions

Scratchpad Command: This Chrome Plugin Provides The Fastest Way to Access and Update Salesforce From Any Web App

Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM. This forces salespeople into a time-consuming and exhausting workflow of navigating back-and-forth between tools, managing dozens of browser tabs, monotonous clicking, and tedious copying and pasting, all while simultaneously trying to update Salesforce. As a result, there is a decrease in day-to-day efficiency, productivity, and, ultimately, time for salespeople to do their jobs—sell.  Scratchpad Command

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

Loop & Tie: B2B Outreach Gifting Is Now A Salesforce App In The AppExchange Marketplace

A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh the actual deliverables. When I first started my business, I was aghast at this. I

UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales

There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have an opt-out mechanism… but it’s still seen as a shady practice. Quality – there are

Referral Factory: Launch and Run Your Own Referral Marketing Program

Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation carries a ton of weight. It’s no wonder that referred customers buy sooner, spend more,

Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator

LinkedIn is the top social network for B2B professionals in the world and, arguably, the best channel for B2B marketers to distribute and promote content. LinkedIn now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn… it’s just a matter of how you find them, connect with them, and provide enough information that they see value in your product or service. Sales