Search MarketingSocial Media & Influencer Marketing

53% Shifting Budget from Print to Search and Social

This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing.

The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from both companies (client-side advertisers) and agencies, and is based on data from 66 different countries collected in February and March 2011.

The findings cover spending, current challenges, use of specific search engines and emerging trends across paid search, SEO and social media. The study, SEMPO’s sixth annual State of Search Report, also contains year-on-year trends and breakouts of company and agency findings in each section.

In reading through the document, the single largest change that I found was the startling shift of budget from print to search marketing and/or social media programs. More than half of company respondents (53%) are shifting budgets from print! Direct mail and television advertising trail print but are impacted as well.

print budget shift sem

Beyond search and social, the other medium that is getting a lot of attention from the survey is mobile. Be sure to get your hands on this report – it’s one of the most detailed reports I’ve seen in a while on the state of the search marketing industry – especially with respect to changes in other mediums and channels.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.