, LinkedIn Marketing, Local Search, Search Marketing, ,

5 Hints on How to Leverage Social Media Customer Reviews

The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer back. They’ll offer you great benefits which are mostly comprised of trust, customer reviews, and eventually sales. In today’s post, I’m sharing 5 hints on how to leverage social media customer reviews to improve the

Read More...

Content Marketing, , Local Search, Publishing, Search Marketing,

A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales

While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg. Amos Exteriors has been doing business in Greensburg for decades and the marketing and sales team went out full force

Read More...

Local Search, Marketing Infographics, Organic Search, Search Marketing

Organic Search Statistics for 2018: SEO History, Industry, and Trends

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid result, referred to as natural, organic, or earned results. Let’s take a look at the timeline of search engines. 1994 – The first search engine Altavista was launched. Ask.com started ranking links by popularity. 1995 – Msn.com, Yandex.ru, and Google.com were launched. 2000 – Baidu, a Chinese search engine was launched. 2004 – Google launched Google Suggest. 2009 – On June 1st Bing was launched and soon merged with Yahoo. How

Read More...

, Instagram Marketing, LinkedIn Marketing, Local Search, Organic Search, Pinterest Marketing, Search Marketing, ,

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow

Read More...

Local Search, Marketing Events, Organic Search, Search Marketing, Voice Search

Linkio: 2018 SEO Growth Summit | Q3 2018 | Online Summit

No doubt that you’ve read here my disatisfaction with many SEO professionals in my industry. We work with some incredible brands on driving organic search. The key element of success with organic search is intent. People searching or researching online are doing so with intent to make their next product or service search. That means if we can provide them with the information they need to make an informed choice, they’ll absolutely respond. That’s why I’m really thankful to be asked to join Linkio’s 2018 SEO Growth Summit, an online conference for businesses and professionals

Read More...