, Instagram Marketing, LinkedIn Marketing, Local Search, Organic Search, Pinterest Marketing, Search Marketing, ,

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow

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Ecommerce and Retail, Organic Search, Search Marketing

How to Optimize Prestashop for Increased SEO and Conversions

Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an open source e-commerce software. Almost 250,000 (almost 0.5%) websites across the world use Prestashop. Being a popular technology, Prestashop provides several ways in which a site built using Prestashop can be optimized for ranking higher in the organic search (SEO) and getting more conversions. The aim of any e-commerce site is to attract traffic and getting more sales. This can be accomplished by optimizing the site

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Analytics & Testing, Marketing & Sales Videos, Organic Search, , Search Marketing

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Some key features of search engine optimization platforms Audits – SEO audits crawl your site and notify you of issues that may impact your rankings. Monitoring Keyword Rankings – the ability

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Marketing Infographics, Organic Search, Search Marketing

Add Schema Rich Snippet Tagging to Increase Your SERP CTR

Content marketers often spend an inordinate amount of time crafting and publishing articles, white papers, infographics, and other pieces of content online. I often get hired by companies who tell me that they’re concerned because their content strategy is not working. More often, I find that they’ve got fantastic content… but no one can find them online. Their sites and pages are not optimized for search engines nor social media sharing. It’s like building a beautiful store with no roads leading to it. We’ve discussed before how searchers see and click-through on your page on

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Organic Search, Search Marketing

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant gratification and quality answers that satisfy our search intent. The value of organic traffic has put search engine optimization in

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