Marketing Infographics, Organic Search, Search Marketing

How Long Does It Take To Rank In Google Search Results?

Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course the continued popularity of your own content. There are often times where I can identify gaps that allow us to walk right in and garner some organic search rank visibility, but more often it requires

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Organic Search, , Search Marketing

Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website

Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of them is the best for you? Well, in case you still do not know, here we explain it to you. SEO deals with organic results; those that occupy the top positions of Google search results.

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Marketing Tools, Organic Search, Search Marketing

ViduPM: An Online SEO Project Management, Reporting, and Invoicing Platform

While many digital marketing agencies specialize search engine optimization and there are countless tools on the market for SEO,  they’re often focused on the tactical deployment of SEO and not the actual management of customers. ViduPM is built specifically for SEO-focused agencies to manage, collaborate, report, and even invoice your SEO customers. ViduPM Features Include: SEO Project Management – Project Management remains an essential concept for effective Team Management. SEO Management – ViduPM caters to meeting the demands of digital agencies for client coordination. Invoice Management – ViduPM has tool to track and manage web

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Organic Search, Search Marketing

Why Keyword Ranking Should Never Be Your Primary Performance Metric

Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with keywords, and the clients would love to see the results. The results, however, showed a different picture. If your SEO tutorial for beginners included using Google tools to find out keywords and then placing them on the website throughout, it might be going in the right direction, but only to an extent. In the present scenario for SEO, keywords are one of the

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Content Marketing, Organic Search, Video Marketing

4 Tips to Create a Successful Video Marketing Strategy for your Business

It’s no secret that the use of video in content marketing is on the rise. Over the last few years, online video has proven to be the most engaging and compelling form of content for users. Social media has become one of the most effective platforms for video marketing, and that’s a fact not to be taken lightly. We have some essential tips for you on how to produce effective videos that capture the attention of your audience so that they eventually take action. 1. Create videos to generate leads Unlike you, your potential customers

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