Organic Search, , Search Marketing

Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website

Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of them is the best for you? Well, in case you still do not know, here we explain it to you. SEO deals with organic results; those that occupy the top positions of Google search results.

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Analytics & Testing, Marketing & Sales Videos, Organic Search, , Search Marketing

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Some key features of search engine optimization platforms Audits – SEO audits crawl your site and notify you of issues that may impact your rankings. Monitoring Keyword Rankings – the ability

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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Marketing Infographics, Mobile and Tablet Marketing, , Search Marketing

Click-to-Call Has Become Critical to Local Search Advertising Success

Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. In fact, 61% of mobile users say click-to-call is most valuable in the purchase phase. Make sure your business is ready. This infographic from Messages On Hold, The Click-to-Call Opportunity: Why the Phone Call is Back in Vogue, details how click-to-call has become a critical element in paid search marketing efforts. The infographic also points out that it’s not just a feature

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Ad Network, AdTech, , LinkedIn Marketing, Marketing & Sales Videos, Marketing Tools, ,

RetargetLinks: Show Ads in Content You Share

As your brand becomes an authority online, it’s not expected that you rewrite and publish every piece of news that’s published out there. In fact, many sites and resources have much more authority than your brand. Since they did such a fantastic job, sharing their articles will help build your credibility and authority online. Of course, what would be even more beneficial is the ability for you to drive traffic to their article and then provide a call-to-action that drives prospects back to your offer. With RetargetLinks, that’s precisely what you can do with retargeted

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