Ecommerce and Retail

How Should You Sell Online

Choosing where to sell your items online can be a bit like buying your first car. What you choose depends on what you are looking for, and the list of choices can be overwhelming. Community e-commerce sites offer an opportunity to tap into a very wide network of customers but they take a larger cut of the profits. If you wish to sell fast and aren’t worried about margins, they may be your best bet.

Ecommerce sites are next, providing out of the box software as a service platforms that have some very robust integrations – many with pay per click integration and email marketing. If you want more control over speed, flexibility and customization, hosting your own e-commerce site may be the answer. And if you wish to build your own, you’re just nuts.

Here is a fun and witty infographic which explores the various avenues of selling at the current array of sites online.

WhereSource:CPC Strategy Blog

Andrew Davis

Andrew is CPC Strategy's Director of Marketing. In late September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which provides a comprehensive overview on how to start and manage an effective comparison shopping campaign. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies, and also writing and directing the CPC Strategy Blog.

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