Email Marketing & AutomationMarketing ToolsSales Enablement

Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail

In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic, and personalized connections with audiences has led to the rise of Sendoso, a direct marketing automation platform.

Consumer behavior has changed dramatically with the digital revolution. Old-school marketing strategies, such as email marketing and telemarketing, are not yielding the same results they once did. This shift is primarily due to the saturation of these channels, making it challenging for businesses to cut through the noise and genuinely engage with their audiences. Moreover, the customer journey has become more complex and non-linear, requiring more sophisticated and tailored marketing tactics.

The Sendoso Solution

Sendoso aims to address these issues by offering a fully integrated marketing automation platform that creates and delivers powerful, automated, and personalized experiences. The platform’s primary goal is to facilitate meaningful engagement with both new and existing accounts, driving revenue growth and boosting return on investment (ROI).

Key Benefits of Sendoso

  1. Personalized Experiences: With Sendoso, businesses can design tailor-made campaigns that provide the right experience to the right person at the right time, enhancing the customer journey’s personalization.
  2. Global Reach: Sendoso’s global footprint enables businesses to reach their audience anywhere in the world, broadening their reach and potential customer base.
  3. Integrated Workflow: Sendoso integrates seamlessly with other marketing and sales tools, thereby streamlining the process of creating, sending, tracking, and scaling connections.
  4. Enhanced Customer Retention: By offering personalized experiences, Sendoso not only attracts new customers but also helps retain existing ones, boosting customer loyalty and longevity.

Key Features of Sendoso

Sendoso is a comprehensive solution that integrates directly into your marketing strategy, enabling businesses to engage deeply with their audiences. It provides a unique way to connect, communicate, and nurture relationships with customers, ensuring that your brand stands out in the crowded digital marketplace. 

  1. Intelligent Sending: Sendoso leverages data-driven intelligence to target key people and accounts effectively.
  2. Expansive Marketplace: Sendoso offers a globally curated marketplace of eGifts, physical gifts, branded merchandise, virtual experiences, and philanthropy options.
  3. Worldwide Logistics: Sendoso manages inventory in worldwide fulfillment centers, easing the logistics of gifting and sending merchandise.
  4. Analytics and Governance: Sendoso provides analytics to track the ROI of gifting strategies and offers best-in-class financial management and security controls.
  5. Expertise and Support: Sendoso extends unparalleled expertise to help businesses with send curation, onboarding, and customer success.
  6. Integrations: Productized integrations include Salesforce, Salesforce Marketing Cloud, Salesforce Pardot, Eloqua, HubSpot, Outreach, Salesloft, SurveyMonkey, Influitive, Shopify, and Magento.

As businesses navigate the ever-evolving landscape of customer engagement, tools like Sendoso offer innovative solutions to traditional marketing challenges.

Using Sendoso, a software company for online to offline engagement,was able to build $100M in pipeline and $30M in revenue from one campaign. They sent 345 bundles to ABM accounts, including a gift card, sweet treat, Total Economic Impact infographic, Total Economic Impact executive summary, and a handwritten note.  

Get a demo to learn about all the features and enhancements to engage prospects and customers through an intelligent sending management platform.

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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