From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some infographics for others, and we give away software licenses (we just sent out a bunch for our social media monitoring) and even do some SEO promotion! For the holidays last year, we decided to do this for all of our partners.
One of those gifts was a complimentary promotion package for Agent Sauce, a real estate marketing company. Adam is always helping my business – either helping with code and infrastructure work, promoting us, or just being a supportive friend to lean on. It was payback time! The value of this package was about $1,000.
We targeted some blogs, some bookmarking sites, and some other relevant resources and went to work writing great content everywhere on Adam's behalf. Agent Sauce was already optimized and ranking on some keywords – so we just concentrated on them. The promotion worked and Adam was kind enough to share the results.
Since January (less than 60 days), Agent Sauce's analytics have taken a marked improvement after the promotion:
- Visits are up 47%
- Pageviews are up 54%
- Bounce rate is down 10.5%
- Time on site is up 37%
- New visits are up 7%
Looking at these stats collectively, you'll notice that all the numbers moved in the right direction. Why? Just because your site is internally optimized for the right content doesn't mean that the search engines view it that way – off-site content with links back to your site is a confirmation. When search engines see keywords pointing to your site, they push your site up in those rankings.
We've had clients that we've worked with where the overall traffic actually shrunk… but because it was better targeted, leads and conversions actually increased. It's about getting the right audience to your site, not just more audience. Adam's stats show that people are staying longer, leaving less, and more of them are coming… that's exactly what everyone wants to see – and it didn't happen by doing anything on the site!