I happened across this video by chance, but it’s worth watching. There are very specific things you can do to optimize your blog for search engines. It’s something that not too many folks spend time on, but they should!
The video is from the WordPress conference, WordCamp 2007, held in July (which I’m disappointed that I missed).
The practice of using tracking numbers to measure the effectiveness of different marketing campaigns isn’t new, and many agencies that have mastered it have seen amazing results for their campaigns, their clients, and their own businesses.