50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market.

Some key features of search engine optimization platforms

  • Audits – SEO audits crawl your site and notify you of issues that may impact your rankings.
  • Monitoring Keyword Rankings – the ability to enter keywords and then monitor their ranking over time is a core feature of most of the platforms. Given that search results are mostly personalized, this ability is largely used for overall trending analysis to see whether the efforts you’re making are improving your ranking on keywords or not.
  • Local Keyword Rank Monitoring – since the location of the search user and your business can play a huge role, many of the keyword monitoring platforms provide a means to track your ranking by geographic location.
  • Keyword Grouping – monitoring a few keywords may not give as accurate a picture as grouping similar keyword combinations and reporting on how you’re doing overall on a topic. Keyword grouping is a great feature of SEO rank monitoring tools.
  • Keyword Discovery – while many of the monitoring platforms provide you with accurate rankings, they don’t allow you to discover what keywords you might be ranking on that you’re unaware of.
  • Backlinks Analysis – if your site is linked to on sites with poor search engine authority, you can have a terrible time ranking. Being able to analyze the volume and quality of the links that are pointing to your domains is imperative for advanced troubleshooting of ranking issues and competitive analysis.
  • Keyword Research – understanding keyword related to the products and services you provide is critical to your content marketing efforts. Keyword research tools often offer co-occurrence keywords, question-related keyword combinations, long-tail keyword combinations and the competitiveness of the keyword (so you don’t waste your time trying to rank on terms you don’t stand a chance gaining traction on.
  • Scraping & Internal Analysis – Tools that analyze your site hierarchy, page construction, page speed, and other associated issues are fantastic for correcting issues that might be less obvious but that could be causing you a great deal of problems when ranking.
  • Share of Voice – compettive intelligence reports that provide your brand with an overall tracking mechanism to show your share of the search and social conversations online ca show you if you’re making headway. After all, you might be increasing your search visibility, but perhaps your competitor is doing an even better job.
  • Social Influence – It’s only natural that the attention you attract across social media is a great indicator of the authority you’ve built with search engines. Newer SEO platforms are providing insight into the correlation between search and social and it’s paying off!
  • Data Mining – Strangely missing from many of these platforms is the ability to tag, categorize, aggregate, data mine and develop reports across very large sets of keywords.

List of SEO Tools for Links, Keywords and Rank Tracking

AccuRanker – Automate the process of looking up how your keywords rank on Google and Bing search engines with up-to-the-second updates.


Ahrefs Site Explorer – The largest and the freshest index of live links. Index is updated every 15 min.


AuthorityLabs – Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.


Bing Webmaster Tools – improve your site’s performance in search. Get access to free reports, tools and resources.


BrightEdge SEO is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.


Cognitive SEO Unique SEO features that will boost your link analysis and link building results.


Colibri gives you insight into how to get more traffic and customers from SEO.


Conductor Searchlight is the most widely used SEO platform – empowering enterprise marketers to take control of their search performance.


Cuutio Inbound Marketing Platform – Know your exact positions and competitive situation on Google, keep track of the results of
search engine optimization and analyze the overall performance of your important keywords

cuutioDragon Metrics provides the analysis and insights you need to rank above competitors and turn monthly reporting into a breeze.

Dragon Metrics

Ginzametrics makes enterprise SEO simple and is the only platform to help marketers effectively monetize traffic from organic search.


Google Webmaster Tools – provides you with detailed reports about your pages’ visibility on Google.

gShift’s SEO software system centralizes your clients’ SEO data (rank, backlinks, social signals, competitive intelligence, Google Analytics and keyword research) and provides automated, scheduled, white-labeled SEO reports leaving more time for your services team to implement the SEO tasks that will improve your clients’ web presence.


Linkody – easy-to-use and affordable backlink tracker


Majestic SEO – Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.


Meta Forensics – Meta Forensics is a website architecture, internal link analysis and SEO tool that helps identify unseen website problems that may be affecting your visitors, search engine crawlers and ultimately, hampering your site.

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Monitor Backlinks – Keep all of your link data under one roof with our management tools.


mySEOTool – SEO Software Used by Thousands of Web Designers, SEO Consultants & Agencies to manage their SEO clients.


Nightwatch – SEO performance tracker and analytics tool

Nightwatch SEO Platform

Ontolo – Our Link Building Toolset has become one of the most-often recommended internet marketing and link building tools by the top SEO and link building experts for it’s automation and link prospecting abilities.


Posirank – Our wholesale platform not only centralizes every imaginable SEO service into a single dashboard – it also supports total automation.

Positionly is powerful, user-friendly tools that make improving your website an enjoyable experience. Monitor daily changes, measure SEO performance, and improve search engine rankings with simplicity.


Pro Rank Tracker – Get the most up to date, easy to analyse ranking information on all your websites, so you can stay one step ahead of the competition and maximize your profits.

RankAbove’s Drive SEO Platform and business intelligence software enables you to dig deeper into SEO information already at your fingertips.


Rankinity – Check your website positions and analyze your competitors in popular search engines in real-time.


SERPtimizer – SEO tool for linkbuilding, website audit and keyword monitoring.


RankRanger – daily reports and insight into your website traffic and marketing achievements.


RankScanner – Monitor your keywords’ positions on Google with a free account.


RankSonic – Track daily changes in your rankings, get advanced site analytics, spy on your competitors and improve your search engine rankings.


RankWatch – Rank analysis, backlink watch, keyword suggestions, white labeling, reporting and website analyzer.


Raven has 30+ tools to help you get results in all of these online marketing tasks.


Rio SEO is the best SEO platform to deliver global search success across Organic, Local Search, Mobile and Social Media for Top Brands & Agencies.


SEOCHECK.io – a free keyword rank check that allows you to track up to 50 keywords.


Serpstat – an all-in-one SEO platform with SEO Audits, Competitor Research, Backlink Analysis, Search Analytics and Rank Tracking.


SerpYou – clean and easy to use interface and is both fast and accurate.


Siteoscope – keyword ranking, competitor tracking, social media analysis and automated reporting.


SE Ranking – a universal search engine monitoring system offering both hosted and self-hosted solutions.


Searchmetrics – Our search and social analytics software Searchmetrics Suite with data-based analysis and intelligent solutions enables marketers and SEOs to monitor and optimize national or international SEO actions and thus increase market share, revenue and profits.


The Search Monitor – Unlimited reporting on all competitors and affiliates listed within universal search results on your keywords.

The Search Monitor

SEMrushis created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 120 million keywords and 50 million domains.


SEO Camel – Seo camel makes a complete analysis of the search engine optimization on your, or your competitors websites.

seo camel

SEOCHECK.io – Check website rankings and keep track of 50 keywords


SEO Rank Monitor – Boost your rankings, Track your competitors, and monitor SEO performance with the most comprehensive rank tracking in the industry.


seoClarity is the first and only Enterprise SEO Platform that provides you complete visibility into ALL of your SEO efforts


SeoSiteCheckup.com – Search Engine Optimization Made Easy. User-friendly analysis and monitoring of your site’s SEO.


SERPS.com – Improve your SEO results. See how your SEO is working with this beautiful dashboard. No code to install. Fast 5-minute setup. Keyword rankings updated daily.

SERP Scan – tracks your website’s search engine position for the keywords that matter to you.


SERPWoo – Monitor ALL Top 20+ Results For Your Keywords and get alerts when competitors increase their backlinks, social signals, rankings, and more.


sg.SerpStat Keyword Suggestion Tool — popular keywords and their various forms used by people who are looking for interesting products, services or information.

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SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years.


SyCara’s SEO Platform provides users with industry-leading workflow management, local search rankings, social media reporting, and SEO analysis.