Search Engine Optimization (SEO) is absolutely critical for any online growth strategy. It's true that social is a behemoth out on the horizon, but the fact is that about 90% of Internet users will do at least one search within an online session. Compound that with the fact that an active search user has an intent to make a purchase decision much of the time… and you quickly begin to recognize why all businesses should have a comprehensive online strategy that includes search engine optimization.
If you've not taken the time yet to review SEOmoz Pro toolset, I'm going to urge you to. The irony is that you don't need to be a Pro to use it – quite the opposite. The toolset can take anyone with an interest in improving their rank on search engines and provide them with the comprehensive tools necessary to optimize their sites and surpass the competition. We've been rolling out packages for each of our clients.
The nice folks at SEOmoz also allowed us to giveaway an account in our 2,500th blog post celebration – which was won by Mack Earnhardt of Agile Reasoning. (There are a ton of prizes still – be sure to subscribe to our newsletter by clicking the subscribe link in the header).
As a thank-you, I wanted to write a more in-depth review that speaks to the three most powerful features of the SEOmoz Pro Toolset:
- Weekly crawl diagnostics and rank tracking: The software crawls the site each week and notifies the user of issues that may impact ranking performance. Keywords are tracked for rankings in Google, Bing, and Yahoo against competitors.
- Competitive link analysis: Understand what websites are linking to your competitors, helping them to rank better. Target these sites to be listed and improve your own performance.
- On-Page Optimization: A snapshot of how a user's on-page keywords are performing. Easy grades and a detailed page analysis help target the biggest areas for improvement and provide detailed recommendations on how to improve on-page optimization.
If you're target audience is in the United States and you're looking to monitor, analyze and improve your search engine results, SEOmoz Pro is a required toolset.