Mobile Marketing, Messaging, and AppsPaid and Organic Search Marketing

Two More Tips that Seth Missed on Surveys

Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips:

  1. First, please don’t survey your customers unless you’re prepared to do something with the results.
  2. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?”

As Seth states in his post, asking one question can often change the person’s responses on the next set of questions. I’d always recommend sending this single question out first – and then responding with a survey that addresses the response.

If you’d like, utilize a good survey tool that allows you to branch questions based on the response – this way you can narrow down the responses to the key issues rather than asking a ton of questions that are off topic.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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