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Two More Tips that Seth Missed on Surveys

Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips:

  1. First, please don’t survey your customers unless you’re prepared to do something with the results.
  2. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?”

As Seth states in his post, asking one question can often change the person’s responses on the next set of questions. I’d always recommend sending this single question out first – and then responding with a survey that addresses the response.

If you’d like, utilize a good survey tool that allows you to branch questions based on the response – this way you can narrow down the responses to the key issues rather than asking a ton of questions that are off topic.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Doug:
    I might also add that we need to explain to the customer base the specific reason(s) for the survey. (customer satisfaction, product specifications for upgrades or new products, etc.). Customers tend to respond in more detail if they know what the answers are to be used for.

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