We’ve worked with the majority of ecommerce platforms – from WooCommerce for WordPress to Magento’s enterprise ecommerce platform. Every platform has it’s strengths and weaknesses, but the easiest ecommerce platform on the planet that’s sprinting ahead of its competition is Shopify.
This video from Shopify walks you through setting up an Ecommerce site for your business in half an hour. The video includes an introduction, how to add a product, how to add and customize a theme, how to add an About us page, how to customize your home page and contact information, how to integrate site socially, how to add a blog post, how to set up payments, shipping rates and even a custom domain!
Shopify has over 100 professional themes, a mobile-ready shopping cart, a full blogging platform, and the ability to modify your entire site in a full-featured web editor. For the advanced users, you can customize your HTML and CSS. And if you need help, there are a ton of Shopify experts out there to give you some assistance.
Shopify isn’t a lightweight ecommerce platform, though. You can integrate your payment gateways to accept credit cards and even receive payments via Bitcoin, PayPal and iDEAL. Shipping rates, drop shipping and free shipping options are available as well. And the complexity of state and country tax rates are completely integrated.
For marketers, the platform is highly optimized for search, integrates product reviews, has customizable email templates, discount codes and coupons, and abandoned shopping cart remarketing options. There are also robust mobile and social selling capabilities. And, of course, you can integrate Google Analytics easily in addition to Shopify‘s sales, traffic and referral reports.
Not enough? There are dozens of incredible plugins that enable new features for your Shopify store. If you’re a developer, there’s a comprehensive API available. And Shopify even offers a mobile app to manage your store remotely.
Carroll leveraged Personify's Small World Community to build an online community with powerful gamification, personalization and reporting to support engagement and measured results, and this has translated to a 30% increase in yield rate for the 2018 semester.