Signal: Grow with Email, Text, Social and Sweepstakes

BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media.

Signal features include:

• Email newsletters – pre-built, mobile-optimized email templates to use or create your own.
• Text messaging – launch an effective program and be compliant with mobile carrier requirements.
• Social media publishing – publish your status on Facebook and Twitter, using short URLs to track your content.
• Customer data management – get a 360° view of your customers across the mobile, social and email channels.
• Segmentation – segment your messaging based on contact data and customer preferences.
• Automated marketing tools – Trigger messages based on event, or schedule a series of timed messages upon opt-in.
• SMS keywords – track opt-ins with unlimited keywords for tracking.
• Web forms – mobile-optimized, hosted web forms to collect customer information.
• Landing pages – create and host mobile-optimized landing pages to display and collect information.
• Facebook forms – build and publish forms to Facebook to collect information from fans and add them to email and text lists.
• iPad app create tablet friendly signup forms to build your subscriber base in-store or at events with Antenna for iPad.
• Subscribe button – a great-looking, space-saving, text or email opt-in form on your site.
• Digital coupon – automatically send a coupon when someone subscribes via SMS, responds to a sweepstakes, or likes you on Facebook.
• Sweepstakes management tools – generate leads and grow your subscriber base using sweepstakes that collect entrants across Facebook, Twitter, text messaging and the web.
• Capture insights – build a survey or ask questions with SMS polling to collect demographic information and insights from on-the-go consumers.