Customer Relationship Management, , Mobile and Tablet Marketing,

Signal: Grow with Email, Text, Social and Sweepstakes

BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media.

Signal features include:

  • Email newsletters – pre-built, mobile-optimized email templates to use or create your own.
  • Text messaging – launch an effective program and be compliant with mobile carrier requirements.
  • Social media publishing – publish your status on Facebook and Twitter, using short URLs to track your content.
  • Customer data management – get a 360° view of your customers across the mobile, social and email channels.
  • Segmentation – segment your messaging based on contact data and customer preferences.
  • Automated marketing tools – Trigger messages based on event, or schedule a series of timed messages upon opt-in.
  • SMS keywords – track opt-ins with unlimited keywords for tracking.
  • Web forms – mobile-optimized, hosted web forms to collect customer information.
  • Landing pages – create and host mobile-optimized landing pages to display and collect information.
  • Facebook forms – build and publish forms to Facebook to collect information from fans and add them to email and text lists.
  • iPad app create tablet friendly signup forms to build your subscriber base in-store or at events with Antenna for iPad.
  • Subscribe button – a great-looking, space-saving, text or email opt-in form on your site.
  • Digital coupon – automatically send a coupon when someone subscribes via SMS, responds to a sweepstakes, or likes you on Facebook.
  • Sweepstakes management tools – generate leads and grow your subscriber base using sweepstakes that collect entrants across Facebook, Twitter, text messaging and the web.
  • Capture insights – build a survey or ask questions with SMS polling to collect demographic information and insights from on-the-go consumers.
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Douglas Karr 

Douglas Karr is the founder of The MarTech Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's developed digital marketing and product strategies for Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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