A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this:
Clicks from Shared Content are five times more likely to result in a purchase!
Outside of the expense of time, content marketing isn’t an expensive means of promoting your business. The vast majorities of small businesses have a robust content management system up and running, enabling them to produce and share content online. But are they doing everything they could be?
What Content Marketing Methods are Working for Small Businesses
- Email Marketing – 80% of small businesses are converting online visitors to customers utilizing e-newsletters.
- Articles – 78% of small businesses are converting online visitors to customers by publishing articles online.
- Image Sharing – 75% of small businesses are converting online visitors to customers by sharing photos and illustrations online.
- Videos – 74% of small businesses are converting online visitors to customers by publishing videos online.
These top 4 stats are exactly why we developed CircuPress as a newsletter plugin for WordPress. We noticed so many small businesses were working on their content, but didn’t have an email system in place that could automatically distribute the content to subscribers without time-consuming or technology challenging integrations and scripting.
This infographic was produced by SCORE. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education.
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.