Small Business Social Media Usage and Results

small biz social media

CrowdSPRING has published this infographic on small business social media habits. When I first saw the stats on usage, I was a bit taken aback at how low usage stats are for small business. Take a deeper look and I suppose it’s no surprise, though. It’s very resource intensive to run a successful small business so sustaining a social media presence can be challenging.

That said – it’s an incredible opportunity for other folks that run a small business. It shows that there’s virtually no competition out there! Start a blog and own your market. Engage in social media and build your audience. It’s not going to turn around your business overnight, but it’s an investment that will pay off. It could take weeks, it could take months… but you need to engage. If you don’t, your competitors will.

Small Business Social Media Infographic crowdSPRING
Crowdsourced Logo and Graphic Design by crowdSPRING


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    This definitely has a lot of interesting information… One statistic though that, to me, seems utterly unimpressive is the stat that 51% of facebook users are more likely to buy the products of brands they follow or are fans of.

    Really? Only 51%? If we assume the rest are indifferent, that’t fine. But what if we assume that the rest are actually LESS likely to by the products? This isn’t a very good number then.

    I would especially think it would be higher, because most people would be more likely to follow brands that they already love. In which case, does this stat really mean anything at all? You follow brands you are more likely to buy from, obviously. So what is the background of this? Are they more likely to buy as a direct result of being a fan on facebook specifically? If so, that would actually mean something.

    But I don’t think there would be any way to gauge that. So, as it stands, I dont really think anyone should read too much into this number.

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