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The Message Cloud Combines Contextualized Messaging to In-Store Mobile Experiences

SmartFocus announced at the Mobile World Congress today that it will be offering the world’s first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual experiences using just a floor plan.

SmartFocus The Message Cloud

SmartFocus’s Message Cloud technology gives brand marketers a holistic view of their customers, enabling them to deliver even more personalized marketing interactions including contextualized offers, payments, loyalty, and reviews.

Every customer is on their own unique journey. Motivations to try, buy, or stay loyal change depending on the individual making the choice. Mobile has the power of 24/7 access to the ‘remote control’ of your customer’s life and the ability to enable location-based personalized marketing messages better than any other medium. Rob Mullen, CEO at SmartFocus

The Message Cloud processes big data to automatically personalize and contextualize communication to every customer. Using a host of factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.

UK’s largest toy retailer, the Entertainer, is using SmartFocus’s Message Cloud.

SmartFocus helps to make our customer experience be the best it can be, irrespective of what channel we’re using, and the SmartFocus Message Cloud ensures that my team and I can offer perfect user experience every time. Replicating our in-store experience when each and every one of our customers visits our website or receives one of our marketing messages is critical to us. The SmartFocus solution offered us all of the capabilities we needed in a single, comprehensive platform. Phil Geary, Chief Marketing Officer for the Entertainer

SmartFocus Virtual Beacons

About SmartFocus

SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands – including Nestlé, Mercedes-Benz, Macy’s and Levi’s and to understand and connect more closely with today’s connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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