Visuals are a key component of any marketing content. Photos, graphics, logos – they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative blog posts, and interesting social posts, you shouldn’t have to worry about where you’re going to find a quality image to use.
Don’t let your visuals be the bottleneck to getting quality content out the door. Use these tips to streamline and automate managing and sharing your visual content.
- Using the right file format – Automate file conversions. Using the right file format and size for the job is important. It’s one of the things that when is done right, goes unnoticed but when done wrong sticks out and makes your brand look bad. Ever try and make a small JPEG thumbnail work because that’s all you had? Yeah, not pretty. Downloading a file, opening a photo app, changing the size, saving it as a new file, and uploading for use is time consuming and creates duplicate files. Providing download conversions or embeddable links for the web is a big time saver.
- Image sharing – Self serve access. Back and forth emails for different image and format requests is time consuming for both parties. Let your team access everything they need from one place. No more waiting for the right photo to get content out the door.
- Finding images – Apply Metadata for faster searching. Finding the right image can be a struggle. Where is it? Who’s got it? What’s it called? Even the best maintained folder structure has it’s drawbacks. The more images you have, the more folders you’ve got to drill through. Metadata makes searching for and finding files faster. If you’re just getting started with metadata, applying keywords and a description is a good place to start. Think about what your users are searching for and what identifies the images. If you use stock photography or professional photographers, your files likely already have metadata attached to them. Now all you need is a tool that allows you to search for and filter by the metadata.
How to start applying these today
Chances are, you weren’t hired to keep all of your marketing content organized but it’s something that needs to be done. Use a tool that does it for you, without taking your or IT’s time to setup and maintain it. One tool that makes image management and sharing quick and easy is Smartimage.
We built Smartimage because small businesses and teams need an easy way to centralize, organize, and share visual content. Personal tools don’t provide the control and flexibility they need; while they don’t need or can’t afford all the functionality of a true Digital Asset Management solution. We’ve found that small businesses and teams are looking for something simple, professional, and affordable. Nate Holmes, Smartimage
Smartimage is a simple, cloud-based app built for small businesses and teams who need to access, manage, and share photos and other visual content.
Take a look yourself, and browse the Smartimage interactive portal.