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57% of People Are Not Recommending You Because…

Douglas Karr Sunday, August 24, 2014

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57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on.

As we continue to work with our clients and review their analytics, it’s becoming quite clear to us that our clients who are not optimized for mobile are really lacking on the number and quality of visits they’re seeing from mobile users. Some, like this site, have a mobile-specific theme and we’re not even seeing as good a results as our clients who have responsive sites. It’s made us believers… so much so that we’re working with the great design and development team at Exit 31 on building out a totally new theme that’s responsive.

More of you are probably reading this on a smartphone or tablet than on a laptop or desktop (at least according to the stats). Despite the remarkably quick rise of mobile – seemingly overnight – it isn’t hard to understand. We live in a world where we need the Internet at our fingertips, and smartphones and tablets are now capable of delivering a consistent (and more efficient) digital experience than cumbersome laptops and desktops.

This infographic from WSI has all the statistics you need to justify the transition to a mobile-optimized user experience:

Mobile-Only Internet Users – 23% of the United States are mobile-only. That means they don’t even utilize a desktop to search and find information online.
Mobile Search – 1 in 4 searches are conducted on a mobile device.
Mobile Usage – 98% of people use mobile from home, 89% on the go, 79% while shopping, 74% at work and 64% on public transportation.

It’s no wonder that in 2015, the projected expense on mobile marketing will reach $400 billion in the United States alone!

Douglas Karr Sunday, August 24, 2014

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge