Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including:
- Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
- Tighter Integration between Social and Rest of Marketing and Business Overall
- Social Marketers Are Starting to Measure What Matters
- Marketers Are Yet to Tap into the True Potential of Social
- Social Marketing Budgets and Resources Insufficient to Drive Value
- Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
- Limited Outsourcing
What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering? What will they name as their top challenge? State of Social Marketing Survey
How Communications Platforms Drive Customer Engagement
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.
Facebook may be the top social platform, but it isn’t always the most successful for every brand out there. Facebook tends to succeed more for B2Cs while B2Bs tend to lean towards platforms like LinkedIn. The key to success on any network is sharing content that followers actually want to see and being active over time.
Nice post and thanks for sharing it here. Though we can say that
Facebook may have good side and bad side but most of us are aware that it is
one of the most effective way of exposing the business to targeted customers
and also for entrepreneurs they consider it as one the best marketing
strategies aside from giving coupons. But I am pretty much impress on how
Facebook is dealing with those customer’s feedback, every user’s complaint are always
given appropriate solutions just to make its users be satisfied and enjoy its
usability.