Marketing InfographicsSocial Media & Influencer Marketing

State of Social Media Marketing

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including:

  • Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment
  • Tighter Integration between Social and Rest of Marketing and Business Overall
  • Social Marketers Are Starting to Measure What Matters
  • Marketers Are Yet to Tap into the True Potential of Social
  • Social Marketing Budgets and Resources Insufficient to Drive Value
  • Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate
  • Limited Outsourcing

What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering? What will they name as their top challenge?

State of Social Marketing Survey

Awareness The State of SMM October Infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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