SMMS: Social Media Management Systems

The next level of technology within the social media space is here with applications such as ObjectiveMarketer – it’s called the Social Media Management System. Social Media Management Systems allow you to:

  • Connect – Connect all your social media channels like Facebook, Twitter, LinkedIn and YouTube into one system.
  • Manage – Build user hierarchy which reflects your current business. Customize all messages published to each social channel. Social network moderation and the possibility to assign tasks to other users.
  • Measure – Aggregate and manage social data. The system will allow the user to see reports on all messages from views to comments, shares. It should also offer some form of analytics.
  • Campaign – create and schedule campaigns – including cross-promotion and measurement between social mediums.

Here’s a great presentation from James Medd, Social Media Marketing Manager for Emailvision:

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