The next level of technology within the social media space is here with applications such as ObjectiveMarketer – it's called the Social Media Management System. Social Media Management Systems allow you to:
- Connect – Connect all your social media channels like Facebook, Twitter, LinkedIn and Youtube into one system.
- Manage – Build user hierarchy which reflects your current business. Customize all messages published to each social channel. Social network moderation and the possibility to assign tasks to other users.
- Measure – Aggregate and manage social data. The system will allow the user to see reports on all messages from views to comments, shares. It should also offer some form of analytics.
- Campaign – create and schedule campaigns – including cross-promotion and measurement between social mediums.