Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach.
Over the years of working with clients, I’ve always tried to think of something unique that the client never expected but that would delight them. Sometimes it was additional deliverables that we knew would enhance their sales and marketing. Other times, though, we’ve taken time out and a significant budget to buy them something special. We’ve sponsored suites for our clients, purchased wedding and baby gifts, gifted a limited-release whiskey, and one time even sent an entire company gourmet brownies.
As much as I’d love to say that our work has always been what’s created a delightful customer… more often than not it’s been a unique, thoughtful gift that we surprised them with. We’re big believers in enterprise gifting as a customer retention tactic as well… the majority of clients that we’ve gifted are still with us!
What Is Enterprise Gifting?
Enterprise gifting refers to the practice of sending gifts, usually at a large scale, as part of a company’s marketing, customer engagement, or employee recognition efforts. This can include sending gifts to customers, partners, employees, or other stakeholders as a way to show appreciation, build relationships, and increase brand awareness.
An enterprise gifting platform typically offers the following features:
- Gift catalog management – The ability to manage and curate a large catalog of gifts, including the ability to add or remove products, set pricing, and control inventory.
- Order management – Automated order processing and tracking, including real-time tracking and delivery status updates.
- Customization options – The ability to add personalized messages and logos, or even custom-branded packaging, to gifts.
- Scalability – The ability to support a large volume of gifts and recipients, with the ability to process thousands of gifts in a short amount of time.
- Integration – Integration with other enterprise systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems, to streamline operations and improve efficiency.
These features empower brands to determine the budget, gift selection, shipping, delivery, and reporting to the companies that have deployed enterprise gifting.
Snappy
Snappy is a gifting platform to customize and automate gift campaigns for every initiative.
Send a thoughtful gift to loyal customers, encourage renewals, reward referrals, and strengthen your relationships through appreciation. Snappy offers
- Easy (and free) to set up your Snappy account.
- Automate multiple campaign types.
- Send bulk gifts with a button click.
- Get insights and metrics.
- Develop long-term, cost-effective gifting strategies.
- Deliver gifts domestically or internationally.
One great feature of Snappy is that you only pay for the items recipients claim, meaning Snappy often saves you on your initial spending budget.
Partnering with Snappy Gifts allowed us to to select gifts that have personal and organizational meaning, which is always the most powerful way to recognize others.
Matt Hoffman, VP of People, Digital Ocean
When someone receives a Snappy gift they can even send an optional thank you note to let the sender know they appreciate the thoughtful act.
Get Started With Snappy For Free!
Disclosure: Martech Zone is an affiliate of Snappy and is using our affiliate link in this article.
