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Humans Really Have to Behave Better on Social Media

At a recent conference, I discussed with other social media leaders an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises.

I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the situation. There is no logical reaction, only an emotional one. I can’t help but imagine the modern-day social media platform as the Colosseum, with screams from the crowd with thumbs down. Each wished the target of their rage to be torn apart and destroyed.

Jumping into the social stampede is easy since we don’t physically know the person, or the people behind the brand, or have respect for the government officials voted into office by our neighbors. There’s no repair for the damage done by the herd, regardless of whether or not the person deserves it.

Someone (I wish I could remember who) recommended I read So You’ve Been Publicly Shamed by Jon Ronson. I purchased the book then and had it waiting for me upon my return from the trip. The author goes through a dozen stories about publicly shamed people, on and off social media, and the lasting results. The aftermath of shaming is pretty bleak, with people hiding for years, and even a few who ended their lives.

We Are No Better

What if the world knew the worst about you? What was the worst thing you ever said to your child? What was the most terrible thought you had about your spouse? What was the most off-color joke you ever laughed at or told?

Like me, you’re probably thankful the herd would never get visibility into those things about you. Humans are all flawed, and many of us live with regret and contrition for the acts that we’ve done to others. The difference is that not all of us have faced a public shaming of the terrible things we’ve done. Thank goodness.

If exposed, we’d beg for forgiveness and show people how we’ve made amends with our lives. The problem is that the herd is long gone when we jump to the microphone. It’s too late, our lives have been trampled. And trampled by people no more or less flawed than we are.

Seeking Forgiveness

Get rid of all bitterness, rage and anger, brawling and slander, along with every form of malice. Be kind and compassionate to one another, forgiving each other, just as in Christ God forgave you.

Ephesians 4:31-32

If we’re going to keep going down this road, we’re going to have to become better human beings. We will have to seek to forgive one another as quickly as we seek to destroy one another. People aren’t binary and shouldn’t be judged as good or bad. Some good people make mistakes. Some bad people turn their lives around and become amazing people. We need to learn to quantify the inherent good in people.

The alternative is a terrible world where stampedes are rampant and we all wind up hiding, lying, or being beaten. A world where we don’t dare speak our minds, discuss controversial issues, or reveal our beliefs.  I don’t want my children to live in a world like this.

Thanks to Jon Ronson for sharing this important book.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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