Marketing InfographicsSocial Media Marketing

The State of Social Ads

While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms. For example, on Facebook – advertising that drives conversation and engagement on the company’s Facebook page – coupled with finite targeting of the applicable audience – drives the highest conversion rates.

Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budget. However, the majority of them aren’t sure about how to measure the success of this relatively new medium. Uberflip’s latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of these paid social media campaigns. From the Infographic: The State of Social Ads

Social ROI Ads

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

  1. We recently had a speaker in my Social Media class who addressed the issue of measuring ROI for social advertising and we also read an article on the topic. There are so many ways to measure ROI and what I’ve taken away from both the lecture and article, is that the method for measuring ROI for social advertising is completely dependent on the company’s preference and on the platform used. For example, measuring the success of a company’s Twitter account could be based on the number of new followers per week. However, I think another issue arises because, for example, how does the amount of new Twitter followers reflect purchase intentions?

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