Fortune 500 CEOs say that social media help shape the company's image, builds relationships with employees and media and provides a human face to the company. It's surprising, then, that a new report from CEO.com and DOMO have found that 68% of CEOs have no social media presence at all!
When I was working in enterprise corporations, the largest challenge we had was to communicate the company's focus, goals and culture from the CEO down through management to each and every employee. Most CEOs had open door policies, but no employee dared go over the head of management and risk the political repercussions of walking through that doorway. So, some CEOs would enlist the walkabout – time reserved to walk through the company and speak to employees personally.
These engagements were always eye-openers for our leadership, though. A few minutes speaking to that employee would typically open the gateway for improvements to the company's process, culture, or just their attitude as a whole.
I think it's actually quite distressing that CEOs haven't taken to social media to for these very reasons. CEOs could both share, follow and communicate across layers of management and get a clear picture of how well their companies are responding to their direction or leadership. Frustrations wouldn't be able to fester and grow intolerable if identified early. This could lead to better employee satisfaction – which always leads to better client satisfaction.
If you're CEO isn't on social media – get them to download the 2014 Social CEO Report and get their butts out there. They'll thank you for it later… perhaps on Twitter.