When it comes to driving traffic, there are many sites and services that already own the audience that you're trying to reach. I'm sure you've already heard of some of the large social commerce sites like Groupon and Living Social – but there are many more that have grown in popularity. Some are very specific to luxury goods, or targeted towards Moms, others just trying to find the next cool thing in your city. The quality of selection in these newsletters or offers are what makes them devoured by their audience and is helping their popularity explode.
For retailers looking to drive local traffic, they may be the perfect opportunity for you to drive store traffic, online sales – and especially visibility within your region. Here are 12 examples of some sites. Do you have more? Share them in the comments as well as the results you've attained through them. Keep in mind that most of these are largely acquisition opportunities where you steeply discount your services simply to drive traffic.
Fab.com – Are you a designer, supplier or manufacturer of great design?
Eversave offers one irresistible local deal each day. Their saves can also be given as customized Gift Vouchers.
Gilt City is an online lifestyle destination that curates the best experiences in the world’s greatest cities. We provide exclusive, one-of-a-kind offers—including dining, entertainment, beauty and wellness—to our growing list of members.
LivingSocial helps local businesses find and keep more customers.
Plum District is an e-commerce platform and media property focused strictly on Moms and their needs.
Polyvore is a curation and product discovery platform. Members clip product and background images via the Clipper Tool or the Polyvore Button. These images are then available on Polyvore for content creation and user discovery.
ScoutMob connects shoppers to the best of independently-made goods as well as the stories and vision that brought those creations to life.
Thrillist – Each weekday, Thrillist drops its subscribers a must-have recommendation, from the best of what's new, to deeply under-the-radar goodness. You have to be truly unique to be featured – but well worth the effort! Here's a great example:
Shop Your Spot – Reach a larger audience and attract new customers by offering real-time deals to move excess inventory and fill appointment times!