We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they've continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we've been amazed at how streamlined and productive their team has been in such a highly regulated market.
Social networks and user reviews can have a profound impact on the booking decisions of website visitors looking for anything from leisure or business trips to dinner reservations. From the Monetate Infographic: Using Social Networks to Influence Travel and Hospitality Bookings
The impact and results are both significant and measurable. Travel, whether for business or pleasure, is one of those things that everyone takes time to plan. Whether it's buying travel insurance or finding the local steakhouse, travelers are utilizing social networks and social media more than ever to help make decisions.