If you haven’t listened to our interview with Justin Kistner yet, you should. One of the topics that Justin touched on was the effective use of advertising in social media, specifically Facebook. We have multiple campaigns running for our own brand and for our clients – both in Facebook and LinkedIn.
As social networks continue to pick up steam, more and more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers down’t skip over them.
Data source: Pivot