83 percent of Americans want brands to support causes and 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed.
We’ve shared some fantastic evidence of great cause marketing. I truly hope that it’s a segment that will explode in popularity – especially given the economic challenges our world is now facing.
The following infographic highlights a few these examples, and offers more supporting research for companies who are considering moving toward the ‘social enterprise’ business model.
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