Marketing InfographicsSocial Media & Influencer Marketing

Social Media As A Crisis Management Tool

We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later and it looks like crisis management people are now finally adopting social media to get the word out!

To reach the broadest audience as quickly as possible, government agencies, nonprofits, corporations and others are turning to social media for crisis management.

Really appreciate this balanced, thoughtful infographic from the Emergency Management Degree site that provides direction and insight on how to use social media as a crisis management tool.

social-media-crisis

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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