event marketing on social media

Marketing Infographics Social Media Marketing

6 Ways to Maximize Social Media for Event Marketing

Douglas Karr Saturday, August 15, 2015

0 954 1 minute read

As I participate in social media, I often come across events that I wasn’t aware of that my friends, partners or clients are going to. I attend more events than I ever have in the past thanks to Facebook Events, Meetup announcements, and a number of other services that I’ve joined. This infographic looks at how you can use social media for event promotion; find out what is the key to an effective event hashtag and get tips from the experts and much more.

Here are 6 ways to leverage social media to market your next event!

Create a Facebook Event to share and promote your event.
Research hashtags and create a unique hashtag for your event.
Develop and distribute a pre-written tweet for people to share and promote on Twitter. Use a tool like Click to Tweet to make it easier.

Create content to market and promote your event online.
Share and tag videos and photos taken at the event. If you do it early enough, friends will join their friends already in attendance.
Share highlights of the event on Instagram and Vine with some fantastic.

Infographic developed by the Lakeshore Convention Centre.

Douglas Karr Saturday, August 15, 2015

0 954 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was a site called Helping Hand that curated the best sites from around the web to help people with their computers and with navigating resources on the Internet. Years later I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I found out that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly brought change to the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my personal company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge